Americans aren't going for coffins like they used to. Cremation is becoming more popular and many families opt to dispose of the ashes somewhere other than a cemetery.
That's not good news for the funeral and cemetery business. Arne Swanson, market director for Dignity Memorial Service Corporation International, recalls watching a family spreading the ashes of a loved one on the fairway of a golf course.
"I thought, 'There must be a better way,' " he says. "There just simply was not a product to meet the needs of this family."