Paul Schubert and his wife decided to buy a new car last summer — a really fuel-efficient one. After a lot of research, they settled on a Toyota Prius. But there was a problem: They couldn't find one.
The tsunami that devastated Japan in March had dried up supplies of the Prius, which is made in Japan, and a dealer told them they would have to wait — "about four months," Schubert says. "And we thought, well, it'd be, probably, end of November, early December before we were going to have a car."
Well, from a classic American company to a classic industry. It turns out automobiles are improving, so much so in fact, that the U.S. seems to be entering a golden age of vehicle quality and reliability.
Michigan Radio's Tracy Samilton has this story about the demise of the lemon.
Seventy years ago, 70 percent of U.S.-made cars came with a stick shift. The number is less than 9 percent today.
But at least one man is on a quest to reverse that slide.
Eddie Alterman loves automobiles. He's a gear head. He's the top editor at Car and Driver magazine. His whole career, he has watched the sales of cars with stick shifts decline. And when Ferrari failed to offer a manual option for the new 458 Italia, he said, enough's enough. Basta.
Workers build cars on the assembly line at the Ford Motor Co.'s Michigan Assembly Plant in Wayne, Mich., in December. As auto sales boom, parts suppliers are having a tough time finding the labor they need to catch up, having lost workers during the recession.
Detroit automakers are creating thousands of new jobs amid a sales boom. And as they expand, their suppliers are racing to keep up, adding tens of thousands of new jobs.
At Bridgewater Interiors in Warren, Mich., for example, the pace is intense. Hundreds of union employees scurry to fill a growing list of orders. The factory floor is packed with stacks of foam cushions, seat covers and headrests.
At the 2012 North American International Auto Show, it's clear that the industry's love affair with alpha-numeric designations hasn't waned. There's the ATS, the 700C, the MKZ. Now comes the CTX, a new line of Craftsman riding lawn mowers. They are fast, powerful and loaded with amenities.
"Everybody knows that Detroit's the national stage for cars — Motor City is where autos come from. So this show made perfect sense to come here and launch the tractor," says Onney Crawley, Craftsman's director of brand management for lawn and garden.
<strong>Start Your Engines: </strong>With Cadillac's unveiling of the ATS — a compact luxury car — the Detroit automaker put itself in direct competition with BMW's 3 Series and Mercedes-Benz's C-Class.
This year's auto show in Detroit could set the stage for a shake-up in the fiercely competitive — and hugely profitable — luxury car scene. That's because there's a new kid on the block, and its name is Cadillac.
The General Motors company says its new small, high-performance ATS will allow it to compete for the first time with Audi, Mercedes-Benz and BMW. But getting a brand-new luxury car like the ATS ready for market can be a grueling process.
In its 2011 re-entry into the U.S. market, Italian automaker Fiat opened 130 dealerships — or studios, as the company calls them — that sold only the Fiat 500, displayed here outside the Fiat of Lakeside dealership in Macomb, Mich.
And let's turn now to the latest volley in the ongoing tariff war. American politicians have vowed to fight new Chinese tariffs on U.S. made cars and SUVs. Michigan Radio's Tracy Samilton has more.
TRACY SAMILTON, BYLINE: In 2010, the U.S. won a Chinese tire-dumping complaint before the World Trade Organization. Then China complained about U.S. poultry dumping. The U.S. said China subsidizes solar panels. Now the fight's over cars. Republican Congressman Kevin Brady of Texas heads a trade subcommittee.